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BRIEF

Shingai Shoniwa commissioned us to be her publicist and organise her schedule for Paris fashion week. Very little known from the fashion house in Paris we had to promote her and get the fashion house interested.

  • Organise hotel partner
  • Organise international media coverage
  • Production of a DJ set at the Mama Shelter Hotel
  • Coordination of the trip logistic
  • Organise and negotiate glam team
  • Liaise with management and model agency
  • Organise red carpet
  • Secured endorsement

Projects worked on

  • Paris fashion week October 2010/ March 2011
  • Harper Bazaar
  • You magazine
  • Sky Art Award
  • BBC series "Secret pop anthems"
  • Daily Telegraph
  • NIKE training club UK campaign 2011
  • MODZIK magazine

Background

The Noisettes formed in 1996 when guitarist Dan Smith and singer Shingai Shoniwa, chart topper in UK, US, France and Germany.

Publications

  • Harpers Bazaar
  • Modzik magazine
  • You magazine
  • Grazia
  • Sunday Time
  • La Souris Teigneusse

Videos

BBC Live - Let's Play

BBC Live - Let's Play

Shingai's NIKE NTC Challenge

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Paul and Joe fashion week

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Fashion in location

Fashion in location

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