BRIEF
Blaize asked us to produce an art exhibition as well as organising the fundraising and promotion for the event.
The show 'Blaize Simon on Calvert Avenue' was a street exhibition in the shop windows of the Calvert Avenue traders. For the private view on the opening night, there was a road block, with a turn-out of 600 people. Advertising the show utilised the internet - with reviews via Flavorpill, Artrabbit, Mail Movement, Josh Spear, Facebook and London Lite newspaper - but the private view was by invitation only.
Rebecca Bateman collaborated by dressing up the avenue with a amazing concept of arrows, stripes, signes made of vinyl, generously sponsored by BAF.
KSWISS sponsored the production of the show and was very supportive with promotion; the bar for the private view was sponsored by Magners.
IPAD link
